As·​designers·​at·​Reading,·​we·​create·​real·​solutions·​to·​real·​problems.·​Researching,·​re-examining,·​rethinking,·​and·​redefining·​those·​problems·​is·​essential·​to·​our·​approach.·​Rigorous·​planning·​is·​behind·​everything;·​it’s·​our·​baseline.·​We·​think,·​we·​think·​again;·​never·​settling·​for·​our·​first·​ideas.·​The·​considerations·​of·​​users,·​​viewers,·​and·​readers·​are·​at·​the·​heart·​of·​everything·​that·​we·​do.·​We·​value·​precision·​and·​care·​for·​every·​element·​on·​the·​screen·​or·​printed·​page,·​whether·​visual·​or·​verbal.·​We·​pay·​attention·​to·​every·​mark,·​character,·​and·​space.#