I·​am·​particularly·​interested·​in·​branding,·​how·​it’s·​valuable·​to·​a·​business·​in·​becoming·​successful·​and·​that·​when·​done·​correctly,·​a·​company’s·​brand·​and·​visual·​identity·​can·​influence·​consumers·​to·​purchase·​the·​product·​they·​offer.·​Throughout·​my·​time·​studying·​at·​the·​University·​of·​Reading,·​my·​interest·​in·​typography·​and·​packaging·​design·​has·​developed·​a·​lot,·​specifically,·​the·​importance·​of·​sustainable·​packaging·​in·​today’s·​environment·​and·​how·​greener·​alternatives·​can·​help·​positively·​impact·​the·​future.¶